The Commercial

Commercials have a single purpose, SELL. Very creative and clever, those involved in creating commercials must use every technique possible to get people to buy their product. Many methods apply when creating a commercial, though in the end, the goal is the same. Usually, commercials have some sort of "hook" to bring in interest in the product or idea. Next, it's about what the product does and how it is useful or worth purchasing. In this step, commercials use several different techniques to prove the worthiness of the product, by: comparing itself to other competitors, using testimonies, vague visual expressions, associations to well-known foundations, approvals, awards, polls, examples, and many others. Finally, the details of contact for the product is given at the end, via: store, ordering information, product name, etc.